Google ads as a force in elections

"Marketplace" aired a story today that looked at how Google ads were used to good effect by the Scott Brown Senate campaign in Massachusetts. They're cheap, can be targeted to desired readers and showed up when voters googled Martha Coakley, Brown's opponent. "People think Google is a search engine," says Rob Willington, Brown's online strategist. "That's just one part of it. It's the new TV."

Also on the radio: On PRI's The World yesterday, L.A. Times correspondent Borzou Daragahi had a good piece from Shiraz, Iran on a music teacher who is allowed under Islamic law to teach women because he's blind. It ran last December in the Times.


More by Kevin Roderick:
Ralph Lawler of the Clippers and the age of Aquarius
Riding the Expo Line to USC 'just magical'
Last bastion of free parking? Loyola Marymount to charge students
Matt Kemp, Dodgers and Kings start big weekend the right way
LA Times writers revisit their '92 riots observations
Recent Politics stories on LA Observed:
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Morning Buzz: Wednesday 4.25.12

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