In case you doubt the importance that both political parties put on activating and exploiting bloggers, here's an example. It's an email LA Observed just received from the Director of Online Media Outreach at the House Republican Conference.
I’ve been searching out conservative and Republican bloggers across the country for the last several months and you have made the list. My name is Ericka and I’m in charge of blogger communications and outreach for the House Republican Conference, under Congressman Mike Pence (IN).
I’d like to be a resource and contact for you. As a representative for House Republicans, I send out regular emails with info, story ideas, exclusive invites, conference calls, events and more. I help bloggers get interviews, guest blog posts from Members of Congress and stay informed on the issues of the day. Also, I want to put you in touch with your local Members and their press secretaries so you have the best resources by your side.
Sound like something you could use for your blogging needs? Hope so. Please let me know if you’d like to be added to my regular email list. We have weekly opportunities to communicate with Members with our exclusive blogger conference calls, including the one we have scheduled for today. If you’d like to be on the list, please email me back and let me know! Either way, know that I am a resource for you if you ever need anything.
If you don’t write me back, I will not send any more emails so no worries!
House Republican Conference
Director of Online Media Outreach