LAT

Advertising shakeup at L.A. Times

The Los Angeles Times Media Group on Thursday announced that it "restructured" the entertainment division of its advertising department, naming three new vice presidents. The most interesting part was buried at the bottom of the news item: "As part of the realignment, Lynne Segall, vice president, entertainment and luxury, is leaving the company to pursue other opportunities." She came to the paper in 2006, a big newsworthy hire from The Hollywood Reporter in the new position of VP for entertainment advertising. Segall was charged with stopping the loss of movie ads and creatively attracting new advertising, and a year later added substantially to her portfolio. She was there for some of the more controversial ad placements at any big U.S. paper in recent years. Earlier this year, Nikki Finke reported Segall turned down an overture to become publisher of The Hollywood Reporter.


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