Well, if you mean the movie, it's way "Despicable." An ad for the new movie "Despicable Me" covers the top and bottom of the Los Angeles Times Calendar section — and all of the left column. So there's only room for one story on the page, a critic's notebook by Mary McNamara about the Emmy nominations. The Kenneth Turan review of "Despicable Me" runs inside on page 10 — after another full-page ad for the movie. While the ad screams that it's "this year's coolest animated comedy!," Turan says otherwise: "a 3-D animated feature so saccharine that sappy sentimentality is more of a danger than exposure to evil." Funny, his second paragraph makes reference to an "exercise in false advertising," and he doesn't mean what the LAT ad department did to the Calendar section today.

As I posted yesterday, there are a bunch of chagrined editors and reporters over the latest push of the ad boundaries at the Times.