Here's one way to trick a few readers into clicking

malnic-rush.jpgIn a column lionizing his late colleague Eric Malnic, the LAT's James Rainey writes, simply enough, that on one occasion "he squinted at me like an old Gold Rush miner whose claim had been jumped." The Times' kludgy website, however, hot-links the word "Rush" to a topic page that's billed as a compilation of of items about the metal band Rush. Rush the band even shows up in the column's list of tags (see above.) If that's not lame enough, the Rush page isn't what it claims to be anyway — it's mostly a bunch of occurrences of the word rush in Times stories. Here's hoping they didn't pay much for that software. "Eric would likely be both amused and saddened," another Malnic colleague emails.


Earlier: One colleague's view of Eric Malnic, L.A. and the Times


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