again blurs the line between editorial and advertising, similar to previous ads in the Times for "Southland" and the King Kong attraction at Universal Studios." /> Next L.A. Times ad stunt for 'Law and Order: Los Angeles' - LA Observed

Next L.A. Times ad stunt for 'Law and Order: Los Angeles'

It's been a tough week for readers of the print Los Angeles Times. Some got papers on Sunday without the final USC and UCLA football game scores, just as some have reported getting incomplete Dodgers and Angels results. Last week's San Bruno explosion led all the news shows but wasn't on the front page of the Times, relegated inside to the LATExtra section. Those were business-dictated deadline calls, but the next shock for readers will be strictly business: an upcoming ad campaign for "Law and Order: Los Angeles" that Weekly Variety says again blurs the line between editorial and advertising, similar to previous ads in the Times for "Southland" and the King Kong attraction at Universal Studios. "Where our 'Southland' and King Kong ads left off, 'LOLA' will pick up," (NBC marketing honcho Adam) Stotsky says, "and hopefully surpass both of these events."


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