LAT markets against bloggers *

Screen-shot-2010-10-07-at-3.23.47-PM.pngThis house ad for the Los Angeles Times awards season coverage is unintentionally funny, given that there are bloggers in this city with more experience and higher standards than some full-on Times staff writers (or editors.) And the Times' own blogs aren't exactly regarded as paragons of quality. "It seems so unlikely that this happened!," The Awl's Choire Sicha chuckles. "And yet this is true."

Frat boys, redux: Mickey Kaus posits that the NYT missed the point with the big piece on juvenile antics by bankrupt Tribune's top executives, and ex-opinion editor Matt Welch says it's all beside the point with regard to the L.A. Times.

* Added: Gold Derby, part of the Times' Hollywood awards coverage through The Envelope, is reverting to its former independent status, but will stay aligned with the Times and Tom O'Neil will continue to write for The Envelope.

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