At last, L.A. is preferred location

Alas, we win out over Detroit. Ad agency McCann Erickson was having such a tough time getting folks to move to its Detroit-area office that it's decided to combine the L.A. and Detroit operations. It's not as strange as it seems, considering that a lot of automotive advertising comes out of Socal. As part of the consolidation, reported by Ad Age, Steve Levit is being hired as chief creative officer - to be based in Los Angeles. Levit worked on the Toyota and Lexus brands at Saatchi & Saatchi, Los Angeles, and Team One Advertising, El Segundo. At McCann, he'll handle GM. "We wanted to hire a top creative talent; that's why we are basing the job in L.A.," said Gary Neel, CEO of McCann in Detroit. "We can't get people to move here."

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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