Endeavor to handle Revlon ads

Yes, the Bev Hills-based talent agency has a marketing arm and it's in charge of launching Colorist, Revlon's new hair-coloring product. The story is even more interesting because Revlon has bought its first-ever Super Bowl ad to promote the product (it'll run in the 3rd quarter, typically not a great time during the game). The ad features Sheryl Crow, who signed on as the company's latest pitchwoman. From the WSJ:

Hyping a beauty product for women among a bevy of beer and testosterone-laden commercials -- including one for a prostate drug -- is certain to raise eyebrows. Most female-oriented marketers steer clear of the broadcast, whose audience is roughly 56% male, and instead buy time on the Oscars, which airs just a few weeks later. The Hollywood awards ceremony has such a female-skewing audience that it has long been known in the ad community as the "Super Bowl for women."

Hiring Endeavor is the work of billionaire Ronald Perelman, who owns Revlon and who has been known to hire and fire ad agencies faster than you can powder your nose. Perelman says that Endeavor is "small, talented and creative and they get things done." Revlon only has a 9 percent share of the hair-color industry; L'Oréal and Clairol pretty much control the U.S. market.