For your Super Bowl viewing...

If you bought a flat-panel TV during the holiday season, the following item might be too much to bear. iSuppli, the El Segundo-based research firm, has a new report out on pre-Super Bowl discounts - and we're talking deep discounts of as much as 50 percent. Retailers, already reeling from holiday markdowns, are also offering other come-ons, such as free or reduced-price installation and free surround sound. Some examples:

56-inch full HD DLP televisions priced at less than $2,000, compared to $2,360 in December.
50-inch plasma for as little as $2,500, after rebate, compared to $2,900 in December.
50-inch HD DLP for less than $1,250, compared to $1,690 in December.
42-inch HD plasma for less than $1,000, compared to $1,800 in December.
42-inch Full HD LCD for less than $1,500, compared to $2,200 in December.
40-inch HD LCD for less than $1,500, compared to $1,895 in December.
32-inch LCD for less than $600, compared to $1,190 in December.

Super Bowl-inspired discounts have become a tradition because there's always a substantial drop in first quarter sales. iSuppli projects North American television shipments of 7.1 million units, down 26.3 percent from 9.7 million units in the fourth quarter.

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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