Big advertising shakeup

Deutsch, Los Angeles, will be picking up GM's Saturn account from Goodby Silverstein & Partners, San Francisco - a piece of business worth around $200 million. GB&S had about 70 people working on this account alone, so expect the Deutsch office to be bulking up. Ad Age, which is reporting the story, says a formal announcement is expected in the next 24 hours. Saturn sold 226,375 vehicles last year in the U.S., up 6 percent from 2005. GB&S had the account for five years.

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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