Big advertising shakeup

Deutsch, Los Angeles, will be picking up GM's Saturn account from Goodby Silverstein & Partners, San Francisco - a piece of business worth around $200 million. GB&S had about 70 people working on this account alone, so expect the Deutsch office to be bulking up. Ad Age, which is reporting the story, says a formal announcement is expected in the next 24 hours. Saturn sold 226,375 vehicles last year in the U.S., up 6 percent from 2005. GB&S had the account for five years.


1:23 PM Tuesday, January 30 2007 • Link
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