Best in L.A. advertising

Those "Mac vs. PC" commercials (you know, the cool guy and the nerdy guy standing side by side) pretty much cleaned up last night at the Belding Awards, which recognize the top ad efforts of the year. The "Mac vs. PC" campaign was developed by TBWA\Media Arts Lab (part of the venerable Chiat/Day operation). Also getting recognized was work for DirecTV (Deutsch L.A.), Lexus (Team One), and the LA Weekly (Ignited Minds). The Beldings were given out by thinkLA, which was recently formed through the merger of three industry groups. Here's the rundown on all the winners and finalists.