Paying two grand for a phone?

Allan Keiter, whose MyRatePlan.com helps consumers compare cellular calling plans, figures that's the bottom line commitment for anyone wanting an Apple iPhone - and in a market where cell phones are practically given away, $2,000 won't exactly bring in the mass market. (By the way, he comes up with that number by figuring $59.99-per-month service fee for 24 months, plus the $500 phone, plus taxes.) Here's what Keiter tells Tom Taulli on Blogging Stocks.

Nice leap forward in the goal of a converged device (i.e., carry one phone/music player/camera device instead of 3 gadgets). Touch screen innovation will probably be appealing, particularly to the early adopters. If someone wants a phone with a full-featured iPod, and price is no object, it is really the only game in town. However, price points are quite high in a market conditioned to pay nothing, or next-to-nothing for a new cell phone. As I point out on the link I sent earlier, it will be much more cost-effective to get a free music phone, and save the $500. If you have to have iTunes, take $200 and buy a Nano (same 4GB memory), then take the $300 left over and fill your music library with 300 songs from the iTunes store.


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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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