Amp'd Mobile about to shut down

Service is expected to be terminated at 12:01 a.m. tonight (July 24). Customers of the mobile phone service reseller were told about the shutdown over the weekend through text message (paidContent). The L.A.-based company, which filed for Chapter 11 on June 1, said in court filings that it could not obtain financing to continue operating. Here is a lesson on the hazards of growth: Amp'd Mobile saw its customer base jump from 30,000 customers last September to 200,000 in April. There was just one problem: Many of those customer were age 18-24, and they had this thing about not paying their bills. That created a cash crunch, and the company couldn't pay its bills. By the way, Amp'd Mobile had snared $350 million from top-flight investors that included MTV, Universal and a bunch of VC firms (here's some background).


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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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