*THR makes NY push

The plan is for "day-and-date" delivery in NY and other key cities along the East Coast - kind of an interesting initiative considering that anybody - East Coast, West Coast or anywhere in between - can access the Hollywood trade paper on the Web. As part of the move, The Reporter will expand its coverage of the NY markets (that seems to include more staff). Over the years, the trades haven't had much of a presence in NY, though Variety - especially the weekly edition - has probably gotten the most attention. "The launch of a national day-and-date edition of The Hollywood Reporter is the cornerstone of our strategy to make the new Hollywood Reporter the undisputed source of timely news, analysis and data covering all aspects of the global entertainment industry across all platforms," said Eric Mika, senior vp and publishing director. There’s like soft-pedaling, eh? The expansion begins Nov. 2. (THR)

*For the record: A reader points out that Daily Variety has been printing a NY edition for years. Daily Variety Gotham provides expanded coverage of New York's show biz scene.