Since media employment peaked in dot-com dominated 2000, one in six jobs (or 167,600) have been eliminated. Newspapers account for half those losses. Since 1990, one in four newspaper jobs have flat-out disappeared (numbers come from an Ad Age DataCenter analysis of Bureau of Labor Statistics data). Meanwhile, employment in advertising/marketing-services broke a record in November (769,000). From Ad Age:
Among all the ad-related job sectors, the hot spot is marketing consulting. Employment in that field in December reached a record 148,500, accounting for the lion's share of job gains over the past year in advertising and marketing services. Marketing consultancies over the past year added 14,500 jobs (up 10.8%), nearly matching staff cuts at newspapers (down 16,900 or 4.7%).
Ad/marketing services consists of marketing consultancies, ad and PR agencies, media agencies/media rep firms and graphic design firms, all of which saw gains in 2007; and firms involved in market research, ad-material distribution and direct-mail advertising, which cut jobs last year.