Perhaps it's the influence of TMZ and other Hollywood-focused sites. Perhaps it's a jump in cover prices. Whatever the reason, People, the Star and Life & Style have all seen single-copy sales drop for the six-month period ended Dec. 31. People plummeted 8.5 percent, which is a lot for an established brand. The declines weren't across the board - OK! and Us Weekly both had increases in newsstand sales. “It’s still a pretty formidable category by itself,” Bill Mickey, managing editor of Circulation Management magazine, told Crain's NY Business. “But it’s not as gangbusters as it used to be.”