Oscars take big ratings hit

Early estimates point to a 20 percent drop from last year (complete Nielsen numbers will be out later today). That could make it the lowest-rated Oscar show ever, besting 2003's snoozefest when viewership was just 33 million. L.A. had a 25.6 rating, last night down from 32 last year, and NY had a 30.6 rating, down from 35.3. Nationally, the show generated a 21.9 rating. The low numbers are not a huge surprise, given those grim Best Picture nominees and the noticeable lack of starpower (the yesteryear clips throughout the telecast were an inadvertent reminder).


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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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