Super-wealthy cutting back?

Oh, wouldn't that be grist for one of those vapid AOL headlines. As in, things are so bad that even rich people are pinching pennies. Truth is, the signals are truly conflicting. Tiffany had a decent January, but that same month Ferrari sales plummeted 22 percent. Ferrari? Don't they appeal to the super-rich who pay no attention to economic bumps in the road? Not to worry, says a spokesman for the car company. Strong sales last year simply reduced inventory, and you don’t just make one of these babies in five minutes. There’s a waiting list of between 18 and 24 months. All right but why were January Jaguar sales down 52 percent and BMW sales down 27 percent? Perhaps what’s really happening is a split between the super-duper rich and the let’s-pretend rich. When times are good, it's a lot easier to play act. That's when lenders act like idiots. (Wealth Report)


More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAX
Socal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
Recent stories:
Letter from Down Under: Welcome to the Homogenocene
One last Florida photo
Signs of Saturday: No refund
'I Am Woman,' hear them roar
Bobcat crossing

New at LA Observed
On the Media Page
Go to Media

On the Politics Page
Go to Politics
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner


Advertisement
Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
LA Observed on Twitter and Facebook