Charney's American Apparel used a frame from "Annie Hall" on one of its billboards - it's the image of Allen dressed as a Hasidic Jew - with accompanying Yiddish text that means "the holy rebbe." How that fits with American Apparel's often-racy merchandising is a mystery, but it obviously has Allen in a lather. Well, not that much of a lather. The billboards ran in May 2007 and he's just gotten around to filing suit in U.S. District Court in Manhattan. He found the billboards "especially egregious and damaging" and is asking L.A.-based American Apparel for $10 million. Allen was not contacted by the company and did not consent to the use of his image, according to the suit. The guy has made it a practice not to endorse products in the U.S. (though he's happy to do it overseas). Anyway, AP has an early story, but this one will be all over the place.