How far LAT has fallen
A 5.1 percent circulation drop for the 12-month period ended March 31 is pretty bad, but pull back 10 years and the numbers look even worse. In an April 23, 1998 press release, then-publisher Mark Willes (remember him?) was touting the paper's "journalistic enhancements" and "innovative marketing programs" that were "connecting with readers." He also crowed about a "revamped Los Angeles Times Sunday Magazine” (that was the year before the Staples fiasco). As for circulation, well…
LAT Average Daily Circulation
March, 1998 - 1,095,007
March, 2008 - 773,884
Change - 321,123
In that same 1998 press release, Willes says, "These latest circulation increases are proof of what can happen when an entire organization is committed to growth."
8:50 AM Monday, April 28 2008 • Link
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© 2003-2008 • About LA Observed • Contact the editor
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Lee Abrams, Tribune Company's chief innovation officer, doesn’t seem too impressed with the Los Angeles Times. That’s the feeling I got when he appeared at the Los Angeles Press Club.
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