Frey's media strategy

That would be James Frey, author of the partially fabricated "A Million Little Pieces" - and now the best-selling Los Angeles-based tale, "Bright Shiny Morning." Frey was bound to get lots of press after being more or less exiled from the publishing world. And the mostly positive reviews have certainly helped his cause. But it turns out that Frey played a central role in his media resurrection. As reported by the NY Post and Women's Wear Daily, he was counseled by former MSNBC editorial director Davidson Goldin and later by former Details and Star editor in chief Joe Dolce. Actually, Frey introduced the two media guys, and they got along so well that they've now formed DoleGoldin. Sounds like one of those media strategy firms that deal with really bad publicity problems. From WWD:

From their official literature: "The explosion of information sources — on air, in print, and online — means that a handful of intermediaries no longer monopolizes the gateway between those who make news and those who hear news. Blogs are replacing wire services as a primary source of ideas for reporters, editors and producers." (Most of the last sentence is in boldface.) Dolce had first-hand experience of that when Jessica Coen, on her last day blogging at Gawker in October 2006, wrote of a telephone dispute she'd had with then-Star editor Dolce about removing a post about him — the application of an old media tactic to an indifferent new media world. Two years later, DolceGoldin's clients will have to judge for themselves what he's learned since.