Soft ad market

Newspapers are not alone. Viacom CEO Phillipe Dauman warned investors at a Sanford Bernstein conference that the second quarter is looking weak, with ad sales in the 3 percent to 4 percent range, compared with 7 percent during the previous three months. "We are seeing some signs of softness in some categories," he said, mentioning automotive in particular. "We are in an economically uncertain environment." That's on top of Rupert Murdoch warning that the U.S. economy will have a tough time in the next 18 months. Even the online world will be taking it on the chin in the April-June quarter, according to Silicon Alley Insider.

A major online publisher (name redacted for obvious reasons) tells us that ad sales are "very soft" at his shop and at his competitors'. He predicts that Q2 online sales at large online publishers will be "flat." What's the problem? Last quarter we heard about pullbacks among financial/mortgage advertisers, as well as the auto sector. Now, our publisher source tells us, the problem is the "scatter" market -- discretionary, on-the-fly ad buys.

More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAX
Socal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
Recent stories:
Letter from Down Under: Welcome to the Homogenocene
One last Florida photo
Signs of Saturday: No refund
'I Am Woman,' hear them roar
Bobcat crossing

New at LA Observed
On the Media Page
Go to Media

On the Politics Page
Go to Politics
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner

Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
LA Observed on Twitter and Facebook