The fast-growing site is looking to pick up about $10 million, according to Henry Blodget in Silicon Alley Insider. This follows a $5 million injection last year (operations are based in NY, with only a nominal presence in L.A.). Traffic has soared in recent months (100+ million page views in a month), but what happens after the elections are over? The site has tried to diversify, with separate departments for business, media and entertainment, but the politics side is really where the action is.