More cheap eats
Both Taco Bell and Pizza Hut had better-than-expected third quarter results from its new product introductions that are emphasizing low prices and rib-sticking dishes. As OC Register reporter Nancy Luna reports, Irvine-based Taco Bell, part of parent company Yum Brands, is doing well with its Why Pay More value menu that has items for 79 cents, 89 cents, or 99 cents. At Pizza Hut, also part of Yum, 3-pound pasta dishes are considered one of the most important product launches in the chain’s 50-year history. We'll be seeing a lot more of this as restaurant chains push food that’s cheap and plentiful.
10:58 AM Friday, October 10 2008 • Link
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