Sitting in front of the tube watching golf can actually tell you a thing or two about changing fates of the business world. This weekend's Chevron World Challenge in Thousand Oaks, the one that Tiger Woods hosts, used to be called the Target World Challenge, but the retail giant opted out of its deal last spring. The other principal sponsor this year is Bank of America, which takes over from Countrywide, the mortgage lender that B of A acquired about a year ago. Not having the Countrywide name is a little weird, given the company's formerly large presence in the area. Corporate headquarters were located in Calabasas and ex-CEO Angelo Mozilo was (is?) a long-time member of the ritzy Sherwood Country Club, where the event is taking place. When the sponsor changes were announced, Sports Business Daily reported that the golf tournament's organizers was seeking around $7 million a year.
More by Mark Lacter:American-US Air settlement with DOJ includes small tweak at LAX
Socal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
Recent stories:Letter from Down Under: Welcome to the Homogenocene
One last Florida photo
Signs of Saturday: No refund
'I Am Woman,' hear them roar
New at LA Observed
On the Media Page
Go to Media
On the Politics Page
Go to Politics
Sign up for daily email from LA Observed