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Sometimes this city does stuff that's so dumb and irresponsible you just want to scream. Such is the case with the development of three - count 'em three - condo projects near the corner of Sawtelle and Santa Monica boulevards in West L.A. That's right, one of the most congested corridors in the city - pretty much a parking lot after 3 p.m. - and our local officials (and the lobbyists they work for) have chosen to put up yet more condos - and add more cars. But wait! We'll have a subway in 2079!!! CurbedLA has all the gory details, including this sales pitch from one of the project's marketing people:
"Buyers will find the location very appealing--in walking distance to cool restaurants, workout gyms, the Sawtelle corridor with all of the trendy noodle restaurants; Ralphs, the neighborhood market; soon-to-be Trader Joe's on Olympic; Whole Foods on National Boulevard; Century City, Westwood, Beverly Hills and Santa Monica; close proximity to the 405 and 10 Freeways for direct access anywhere; in walking distance and close proximity to places of worships, banks, car washes."
Aren't marketing people amazing?
Mark Lacter created the LA Biz Observed blog in 2006. He posted
until the day before his death on Nov. 13, 2013.