LA Biz Observed
 
Bio • Email • Archive
 

 

For fans of Irwin the Accountant, some sad news. Gardena mattress retailer Sit `n Sleep is phasing out Irwin, who would always have a conniption when the prices got too low. A new ad campaign has adjusted the tagline to "You're killing us, Larry" and it's being delivered by a bunch of mattress dust mites (cheaper scale?). From the Daily Breeze:

The new TV and radio spots inform consumers that a mattress doubles in weight after eight years from a buildup of sweat, body oil and dust mites. Yuck! And that is the kind of reaction that could get consumers rushing to the nearest Sit `n Sleep. The new ads are "definitely a campaign to educate the consumer," [Sit `n Sleep President Larry Miller] explained.
> | More
© 2003-2011   •  About LA Observed  •  Email the editor
Mark's latest news
and commentary
 
 
LA Biz Observed
by topic
Economy and jobs
Media, books & Hollywood
Politics and labor
Travel, food and life
Technology
Land and real estate
Wealth and poverty
 
 
New at
LA Observed
 
2:25 PM Fri | Martin Gomez, the head librarian for Los Angeles since 2009, will become vice dean in the USC Libraries on April 2.