Bad news is a 1 percent decline for the year in communication spending, according to a new report by the firm Veronis Suhler Stevenson.
Good news is advertising will start growing again in 2011.
Bad news is that advertising will be a decreasingly important part of the communications sector.
Good news/bad news is that by 2013 the video game market will be almost the size of the newspaper industry.
More from the NYT:
The segments where advertising will decline most rapidly in 2009, according to the firm's estimates, are newspapers (down 18.7 percent, to $35.5 billion); consumer magazines (down 14.8 percent, to $11 billion); radio (down 11.7 percent, to $15.8 billion); and broadcast television (down 10.1 percent, to $43.0 billion). Veronis Suhler expects a few sectors to increase their advertising dollars this year, including mobile (up 18.1 percent, to $1.3 billion) and the Internet (up 9.2 percent, to $23.8 billion).
Despite all the bad news about the media industry, it is expected to be the third-fastest-growing economic sector over the next five years, after mining and construction. Almost none of that growth is forecast to come from shrinking traditional media, however. Instead, it will be drawn from areas like word-of-mouth marketing and public relations (with a 9.2 percent compound annual growth rate from 2008 through 2013), branded entertainment (9.3 percent) and the Internet and mobile devices (10.2 percent).