Toys on the cheap - LA Biz Observed

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Mark Lacter • October 5 2009 2:37 PM

The new American mantra: Keeping down with the Joneses. Frugality will be in style this holiday season, and retailers and manufacturers have planned accordingly. El Segundo-based Mattel says 80 percent of its toys this season will cost less than $30, compared with 75 percent last year. At Wal-Mart, 100 toys will be priced at $10 this season, compared with just 10 at that price point a year ago. (Bloomberg, WSJ)

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