Nielsen adds Web

The idea is to create a single-source measurement system that covers both Internet and TV viewing. The research firm will begin installing new people meters later this month. Here's the LAT story. The new numbers should be revealing - research studies have shown a substantial deviation in viewing habits based on age and type of media platform. Earlier this year, an organization called the Council for Research Excellence asked people from different age groups to chronicle how much time they spent in front of a screen - be it TV, computer, videogame or mobile phone. Those 18-24 were tuned into live TV 41 percent of the time, with other screens making up the balance. The over-65 crowd was watching live TV 84 percent of the time.