The number of new vehicle registrations increased 14.6 percent during the first nine months of 2010 compared with a year earlier, according to the California New Car Dealers Association. Of course, 2009 was a pretty low bar, and this year's numbers, while improved, are well off the highs for 2006 and 2007, before the economic downturn. From the LAT:
Despite the dearth of cars on the best-sellers list, U.S. automakers are making headway in California, which has been a difficult market for them in recent years. General Motors, Ford and Chrysler saw their combined market share grow by 2 percentage points to 30.7%. Buick has nearly doubled its sales but still represents less than 1% of the market. Meanwhile the Japanese brands' share of the market fell by 2 percentage points to 48.6%.
Sales in Northern California have been stronger than down south.



Mark Lacter created the LA Biz Observed blog in 2006. He posted
until the day before his death on Nov. 13, 2013.