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There's nothing like a compelling and visual story to get folks tuned into cable news. At 8 p.m. last night, when the first miner came to the surface, CNN drew 4 million viewers, Fox News had 3.5 million, and MSNBC 1.1 million - well higher than the numbers on a typical weeknight. Also, reports THR, CNN served more than 3 million online streams related to the miners rescue over the past two days.
More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAXSocal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
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'I Am Woman,' hear them roar
Bobcat crossing
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Mark Lacter created the LA Biz Observed blog in 2006. He posted
until the day before his death on Nov. 13, 2013.