Well, it's more like apple juice concentrate, which resembles molasses but when mixed with water creates the apple juice that most of us buy. PepsiCo is pushing a plan to introduce apple-juice-concentrate futures. From the WSJ:
Americans have been substituting apple juice for O.J. in their refrigerators in recent years as prices for frozen orange juice--immortalized in the 1983 movie "Trading Places"--have risen due to a squeeze on supplies. Fewer juice oranges are being grown, especially in Florida, as acres that were once dedicated to orange groves have been turned into real-estate developments.
The futures contract could "help us secure our profits" by providing a hedging tool for price fluctuations, said Michael Choi, president of Zhonglu America Corp., the U.S. unit of China's Zhonglu Fruit Juice Co., one of the world's top five apple-juice processors. Cash prices for apple-juice concentrate have ranged from $2 to $20 a gallon over the past 20 years, the Minneapolis Grain Exchange said. With futures, companies can lock in prices to buy or sell apple-juice concentrate at a particular time.