Never mind orange juice, how about apple juice futures

Well, it's more like apple juice concentrate, which resembles molasses but when mixed with water creates the apple juice that most of us buy. PepsiCo is pushing a plan to introduce apple-juice-concentrate futures. From the WSJ:

Americans have been substituting apple juice for O.J. in their refrigerators in recent years as prices for frozen orange juice--immortalized in the 1983 movie "Trading Places"--have risen due to a squeeze on supplies. Fewer juice oranges are being grown, especially in Florida, as acres that were once dedicated to orange groves have been turned into real-estate developments.

[CUT]

The futures contract could "help us secure our profits" by providing a hedging tool for price fluctuations, said Michael Choi, president of Zhonglu America Corp., the U.S. unit of China's Zhonglu Fruit Juice Co., one of the world's top five apple-juice processors. Cash prices for apple-juice concentrate have ranged from $2 to $20 a gallon over the past 20 years, the Minneapolis Grain Exchange said. With futures, companies can lock in prices to buy or sell apple-juice concentrate at a particular time.