Google offers one more reminder that it gets better

Part of a new Google advertising effort. This one features Dan Savage, who has created the inspiring "It Gets Better" campaign (talk about someone who has made a difference). Some marketers have questioned the point of these spots, even though it's not unusual for companies to promote sentiment rather than specifics (Apple and Nike have become masters at it). Also note that the ad runs a mammoth 90 seconds. From the Mercury News:

The subtle ad campaign, dubbed "The Web is what you make of it," features one spot of a baby girl growing up, and the e-scrapbook her father keeps using Gmail and YouTube. The other, which aired on Fox's "Glee" on Tuesday night, is Google's take on the inspirational "It Gets Better" project aimed at gay teens, featuring advice columnist Dan Savage. Although the ads don't scream "Download Chrome today!", Google is no doubt hoping the heart-tugging spots will build brand awareness and leave a lasting impression on the more non-tech-savvy people (they exist, really!) who wouldn't ordinarily stray from the pre-installed Explorer on their PC. The rest of us will just have to be satisfied with the warm fuzzies the commercials deliver.

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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