Web ad revenues taking off

web.jpg Marketers increased their spending 23 percent in the first quarter compared with a year earlier - and 2010 was a pretty good year for online spending. In fact, the $7.3 billion in revenue sets a record for a first quarter, according to the Interactive Advertising Bureau. If these percentage gains keep up, it's bound to raise doubts about whether a full-blown pay system is worth pursuing.

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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