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Marketers increased their spending 23 percent in the first quarter compared with a year earlier - and 2010 was a pretty good year for online spending. In fact, the $7.3 billion in revenue sets a record for a first quarter, according to the Interactive Advertising Bureau. If these percentage gains keep up, it's bound to raise doubts about whether a full-blown pay system is worth pursuing.
More by Mark Lacter:
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Another rugged quarter for Tribune Co. papers
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Crazy opening for Twitter*
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Mark Lacter created the LA Biz Observed blog in 2006. He posted
until the day before his death on Nov. 13, 2013.