Marketers increased their spending 23 percent in the first quarter compared with a year earlier - and 2010 was a pretty good year for online spending. In fact, the $7.3 billion in revenue sets a record for a first quarter, according to the Interactive Advertising Bureau. If these percentage gains keep up, it's bound to raise doubts about whether a full-blown pay system is worth pursuing.
More by Mark Lacter:American-US Air settlement with DOJ includes small tweak at LAX
Socal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
Recent Media stories:LA Times sells out its front page to a Disney movie
THR's Stephen Galloway wins entertainment journalist of the year
Maria Elena Durazo profile names a key name *
Finke, Waxman, Penske, Min: Battle of the Hollywood trades
The real bad news from Tribune
Previous story: Thursday morning headlines
New at LA Observed
On the Politics Page
Go to Politics
Arts and culture
Go to Arts and culture
Sign up for daily email from LA Observed