The cable network will be rebranded as AXS TV in a partnership that includes AEG, Ryan Seacrest Media and Creative Artists Agency, Broadcasting & Cable is reporting. The long-range goal is to have all live programming. LA Live's production facilities will be used to handle most of the schedule, while Ryan Seacrest Media will do marketing and branding (CAA represents Seacrest). As part of the makeover, DISH will expand its distribution of the refashioned network.
AXS will "leverage the global reach and portfolio of content opportunities of its partners to create live entertainment and lifestyle programming," according to the companies' announcement. The network's content is described as providing exclusive, behind-the-scenes access to live concerts and music festivals, red carpets, pop culture events and in-depth interviews. AXS will capitalize on AEG's presence in live events and affiliation with more than 100 of the industry's venues around the world to "connect audiences with the complete live experience."
THR reported some months back that Seacrest, AEG and CAA had been were in talks with Viacom about taking over VH1 Soul for an entertainment, lifestyle and pop-culture network.