Award-winning angst for three little pigs

This highly creative two-minute ad for The Guardian is worth a look. Adweek named it the best commercial of the year.

Its brilliant two-minute spot for The Guardian reimagines the Three Little Pigs as a modern news story, beginning with the Big Bad Wolf's death in a boiling pot and a SWAT team descending on the home of the porcine suspects. All of Britain is appalled at the horrific crime. But there's more to the story. Weren't the pigs just protecting their property? How could the wolf, who had asthma, blow down two of their houses? Maybe the pigs, who were behind on their mortgage payments, framed the wolf to pick up the insurance money. The Guardian's reporters chase every twist and turn, with help from readers across social media, vividly demonstrating the paper's collaborative concept of "open journalism."