Here's why advertisers shelled out $3.8 million (per spot) for the Super Bowl*

The Ravens victory over the 49ers set a record for highest overnight ratings in Super Bowl history, according to preliminary Nielsen numbers. The game scored a 48.1 rating and 71 share (meaning that 71 percent of TVs that were on were tuned to the Super Bowl), That breaks the 47.9/71 record set last year. Viewership peaked in the last half hour, as the 49ers threatened to take the lead. (Deadline)

*Not a record: Turns out that the games was watched by 108.4 million viewers, which makes it the third most-watched Super Bowl of all time. That still makes it the biggest TV event of the year, by quite a margin.

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
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