Hooray, Twinkies are coming back

twenkies.jpgA joint venture by private equity firms Apollo Global Management and Metropoulos & Co. will pick up the iconic snack, along with other Hostess products, in a $410-million bankruptcy deal. Twinkies should be back on store shelves by summer. "Our family is thrilled to have the opportunity to reestablish these iconic brands with new creative marketing ideas and renewed sales efforts and investment," Dean Metropoulos said in a statement. Hostess sought to liquidate its business last November following a strike by the Bakery Workers union. With all operations shut down, thousands of workers lost their jobs. Flowers Foods won the Wonder Bread business on Feb. 28 with a $360 million bid. Winning bidders will have to revamp the cost structures for these products, which is a fancy way of saying that not everyone is ikely to get their job back. Here's the rundown from CNNMoney.


More by Mark Lacter:
American-US Air settlement with DOJ includes small tweak at LAX
Socal housing market going nowhere fast
Amazon keeps pushing for faster L.A. delivery
Another rugged quarter for Tribune Co. papers
How does Stanford compete with the big boys?
Those awful infographics that promise to explain and only distort
Best to low-ball today's employment report
Further fallout from airport shootings
Crazy opening for Twitter*
Should Twitter be valued at $18 billion?
Recent Business stories:
Hooray, Twinkies are coming back
Countrywide's Angelo Mozilo has no regrets
Hostess to proceed with liquidation
Searching for higher rates? Don't look to California banks*
Citigroup chairman illustrates the jerky way to fire someone

New at LA Observed
On the Media Page
Go to Media

On the Politics Page
Go to Politics
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner


Advertisement
Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
 
Mark Lacter, business writer and editor was 59
The multi-talented Mark Lacter
LA Observed on Twitter and Facebook