They call it Arlington West, a temporary memorial set in the sand from dawn until dusk each Sunday just north of the Santa Monica pier.

It's the work of the group, Veterans for Peace:

They measure the monument, smooth the sand, then place crosses for members of the American military who have died while serving in Afghanistan or Iraq. As the numbers grew, the group switched to red crosses, each of which represents 10 deaths.

Each month, the number of crosses grows.