Those billboards just make it worse

There are actually some positive signs for the organization and a few players — rookie Anze Kopitar and youngsters Alexander Frolov and Michael Cammalleri — having good years on a bad team. But Sports Illustrated online humor columnist Steve Hofstetter has some fun with the Kings' billboards using a hot babe to try to sell hockey in L.A. Excerpt:

If you drive around L.A., you will see many billboards that simply say "Kings Hockey" with a picture of an attractive blonde in a Kings uniform. The good news is that it's Los Angeles, so you can look at the billboard at three miles an hour.

I have nothing against a hot blonde. Hey, I spent much of my high school years hoping I could have something against a hot blonde. Anyway, my point is not that hot blondes are bad. They just shouldn't embody Kings hockey.

The idea must be to attract fans by selling sex, something that beer commercials and the LPGA have done for years. But this is not what the Kings need right now. Yes, Elisha Cuthbert is a Kings fan -- but that's the only thing hot and blonde about the team...

I'm not sure what the Kings should advertise instead. Perhaps their family pack, which actually allows you to go to a game with your family for under $100. Maybe their current non-losing streak (though that will end before the glue dries). But certainly not a random hot chick.

How about this -- a billboard with a picture of Wayne Gretzky above the phrase, "Hey, we couldn't win a cup with him, either."


February 12, 2007 11:41 PM • Native Intelligence • Email the editor
 

© 2003-2014   •  About LA Observed  •  Contact the editor
LA Biz Observed
2:07 PM Sat | The funeral for Mark Lacter will be held Sunday, Nov. 24 at 12 noon at Hillside Memorial Park, 6001 W. Centinela Avenue, Los Angeles 90045. Reception to follow.
Native Intelligence
Jon Christensen and Mark Gold | Two California lakes. One, the Salton Sea, a festering manmade disaster. The other, Tulare Lake, a phantom lake, once the largest west of the Mississippi, dried up by agriculture in the southern San Joaquin Valley, now a vast flat expanse of monotonous farm fields. Not the first places one might expect to find hope in the Anthropocene.
Jenny Burman | It's a separate misfortune to attract harm to other people, and Marisol knew it, but she had made her decision.
Al Martinez | Martinez walks a lonely road once crowded with friends and colleagues such as John Wiebusch. Time has diminished the crowd and left only shards of memory.
Gary Leonard | Take My Picture Gary Leonard appears weekly at LA Observed.
Bill Boyarsky
Santa Monica’s Bergamot Station Art Center and its old industrial surroundings is a dramatic example of how rail transit lines are changing the appearance, the employment and residential style of a Southland shaped by the automobile
Jenny Burman
Before I lived in Echo Park, there was a tiny 1920s bungalow-cottage-standalone house on N. Occidental in Silver Lake. I...
Here in Malibu
As in, we miss her. A lot....