Those billboards just make it worse

There are actually some positive signs for the organization and a few players — rookie Anze Kopitar and youngsters Alexander Frolov and Michael Cammalleri — having good years on a bad team. But Sports Illustrated online humor columnist Steve Hofstetter has some fun with the Kings' billboards using a hot babe to try to sell hockey in L.A. Excerpt:

If you drive around L.A., you will see many billboards that simply say "Kings Hockey" with a picture of an attractive blonde in a Kings uniform. The good news is that it's Los Angeles, so you can look at the billboard at three miles an hour.

I have nothing against a hot blonde. Hey, I spent much of my high school years hoping I could have something against a hot blonde. Anyway, my point is not that hot blondes are bad. They just shouldn't embody Kings hockey.

The idea must be to attract fans by selling sex, something that beer commercials and the LPGA have done for years. But this is not what the Kings need right now. Yes, Elisha Cuthbert is a Kings fan -- but that's the only thing hot and blonde about the team...

I'm not sure what the Kings should advertise instead. Perhaps their family pack, which actually allows you to go to a game with your family for under $100. Maybe their current non-losing streak (though that will end before the glue dries). But certainly not a random hot chick.

How about this -- a billboard with a picture of Wayne Gretzky above the phrase, "Hey, we couldn't win a cup with him, either."


February 12, 2007 11:41 PM • Native Intelligence • Email the editor
 

© 2003-2014   •  About LA Observed  •  Contact the editor
LA Biz Observed
2:07 PM Sat | The funeral for Mark Lacter will be held Sunday, Nov. 24 at 12 noon at Hillside Memorial Park, 6001 W. Centinela Avenue, Los Angeles 90045. Reception to follow.
Native Intelligence
David Davis | Photographer Al Satterwhite shot Ali in Miami during his training sessions for both the Jerry Quarry and Joe Frazier fights. Now based in Redondo Beach, Satterwhite is facing a Kickstarter deadline to publish a book of photographs of Ali from that time, many never seen before.
Donna Perlmutter | The Australian Ballet provided plenty of entertainment, but the "white" scenes were not so white. Our critic, however, was "gobsmacked" by the LA Phil's Mahler.
Adrienne Crew | LA Observed interviews Inglewood resident Toni Ann Johnson about her debut novel, Remedy for a Broken Angel.
Al Martinez | Martinez observes a normal moment in a world of chaotic uncertainties. He sees no advancing terrorists in his yard or tanks rolling down suburban streets. It feels good. It feels normal.
John Schwada | The death of any newspaper is a sad occasion. But it was personal when I learned that the plug had finally been pulled on the San Francisco Bay Guardian.
Gary Leonard | Take My Picture Gary Leonard is a weekly feature of LA Observed.
Jon Christensen and Mark Gold | A long awaited state water bond will finally be decided on November 4th. LA could benefit significantly if Proposition 1 passes and the region acts as one to ensure it gets a fair share.
Phil Wallace | The Dodgers have hired baseball's best GM, says Phil Wallace, who used to work for the Tampa Bay Rays.
Bill Boyarsky
Sheila Kuehl and Bobby Shriver gave sharp and articulate performances in last Friday night’s debate, showing clear differences between the candidates for the Third District supervisorial seat.
Jenny Burman
Before I lived in Echo Park, there was a tiny 1920s bungalow-cottage-standalone house on N. Occidental in Silver Lake. I...
Here in Malibu
Pix from the plane, one of my favorite things: Marina Del Rey: Catalina: Two Harbors: Somewhere over New Mexico: Wildfire...