Those billboards just make it worse

There are actually some positive signs for the organization and a few players — rookie Anze Kopitar and youngsters Alexander Frolov and Michael Cammalleri — having good years on a bad team. But Sports Illustrated online humor columnist Steve Hofstetter has some fun with the Kings' billboards using a hot babe to try to sell hockey in L.A. Excerpt:

If you drive around L.A., you will see many billboards that simply say "Kings Hockey" with a picture of an attractive blonde in a Kings uniform. The good news is that it's Los Angeles, so you can look at the billboard at three miles an hour.

I have nothing against a hot blonde. Hey, I spent much of my high school years hoping I could have something against a hot blonde. Anyway, my point is not that hot blondes are bad. They just shouldn't embody Kings hockey.

The idea must be to attract fans by selling sex, something that beer commercials and the LPGA have done for years. But this is not what the Kings need right now. Yes, Elisha Cuthbert is a Kings fan -- but that's the only thing hot and blonde about the team...

I'm not sure what the Kings should advertise instead. Perhaps their family pack, which actually allows you to go to a game with your family for under $100. Maybe their current non-losing streak (though that will end before the glue dries). But certainly not a random hot chick.

How about this -- a billboard with a picture of Wayne Gretzky above the phrase, "Hey, we couldn't win a cup with him, either."


February 12, 2007 11:41 PM • Native Intelligence • Email the editor
 

© 2003-2014   •  About LA Observed  •  Contact the editor
LA Biz Observed
2:07 PM Sat | The funeral for Mark Lacter will be held Sunday, Nov. 24 at 12 noon at Hillside Memorial Park, 6001 W. Centinela Avenue, Los Angeles 90045. Reception to follow.
Native Intelligence
Steve Harvey | Your official Harvey Healthcare Guide will keep you from feeling like you're just a number.
Gary Leonard | Take My Picture Gary Leonard appears weekly at LA Observed.
Don Shirley | You may have heard that LA's 99-seat theaters are about to enter a year of living on the edge.
Ellen Alperstein | These people walk among you. On stilts. Dressed in leaves and bark.
Jon Christensen and Mark Gold | It was a beautiful, sunny late afternoon in the Santa Monica Mountains, and James Cameron was sending mixed signals. The director of "Avatar" had just unveiled his latest invention: open-source solar sunflowers. This was a celebration, but there was a dark cloud on the director's mind.
Phil Wallace | The Lakers front office has a chance to take a superstar in next month's NBA Draft. But if recent history is any guide, there's a strong possibility that they'll take a complete bust.
Bill Boyarsky
The best place to watch baseball in Los Angeles is not Dodger Stadium. It’s Jackie Robinson Stadium, the small, elegant home of the UCLA baseball Bruins. Unfortunately for the university, the ballpark occupies 10 acres of the 387-acre Veterans Administration health facility in West Los Angeles, land reserved for housing and treating veterans.
Jenny Burman
Before I lived in Echo Park, there was a tiny 1920s bungalow-cottage-standalone house on N. Occidental in Silver Lake. I...
Here in Malibu
You're welcome....