The media column by R. J. Smith in the September issue of Los Angeles visits with L.A. Times editor John Carroll and takes a read on the fallout from his May 22 memo chiding the paper for occasional liberal bias. The column is not yet online (though you can read the memo here, along with my original post and some of the reaction here and here, as it was L.A. Observed that first reported on its existence.) Smith finds that Carroll had an unintended run as a national conservative hero.

Carroll subsequently apologized to the staff writer who was singled out in the memo, but Smith finds that the missive itself has had little lasting resonance in the newsroom. One editor says, comparing it to Carroll's later directive on grammar, "I think the verb memo has inspired far more fear and loathing in this building."

The liberal bias memo's effect on L.A. Observed, however, was enduring -- as David Shaw covers in his Sunday LAT "Media Matters" column (link here when it goes online), which is all about me and the blog. The memo coverage got picked up everywhere and put L.A. Observed on the blogging map. I tossed out an outdated stat when Shaw and I spoke a couple of weeks ago, so just to update, this week the average traffic was more than 5,000 hits and 1,700 unique visitors a day. It falls way off on weekends, so if you are reading this -- go outside.

Shaw proclaims me to be neither ideologue nor egomaniac, and not noticeably partisan or terribly passionate. I might argue the last point, and others would surely argue them all, but I can't complain about the story. I'd just add there are tons of great blog writers in L.A., with more traffic and more to say than I do. Some of them are listed on the right side. Give 'em a read if you don't already.