Ad copy is blended with editorial again today at the Times website. Clicking on Print Edition, then California section, leads to this "story" placed between the news briefs from San Diego and Reseda:
Toyota of Huntington Beach is providing an incredible opportunity this week. It's our Labor Day Tent Sale and it lasts five days: Thursday, Sept. 2 through Monday, Sept. 6. Every customer has the chance to buy a new/used car or truck hassle free with no negotiations and no haggling. Come to Toyota of Huntington Beach and sell yourself a new or used car or truck.
Hmm. Between the obituaries and the lead editorial on Guantanamo is another item — also not labeled as anything but another news story — that lists all the new Mercury models and ends with the kicker:
For more information, contact Irvine Lincoln Mercury Ford at 42 Auto Center Drive, Irvine. Call (888) 520-3539.
Tip from reader Mark Schubb, who earlier found an ad for an assisted living center disguised as a news story on the website. They are obviously mistakes, but he asks, reasonably enough: what is ad copy doing in the L.A. Times news editing system at all? No answer yet.
* Times replies: It's a glitch