More L.A. Times ad tricks *

lattrueblood.jpgToday's print edition of the Los Angeles Times was wrapped in an ad for the HBO series "True Blood" — an ad page that included the Times' regular flag and a small-type "advertisement" disclaimer. The paper was delivered to homes and sold in news boxes stuffed inside the ad wrapper. Photo sent in by Myles Robinson.

* Noted: Times pressman Ed Padgett blogs that fewer than 1 million copies were distributed of last Sunday's Times for the first time in his 36-year career.

Previously on LA Observed:
LAT's Hollywood ads get more attention
LAT sells front page for 'Southland'

More by Kevin Roderick:
Ralph Lawler of the Clippers and the age of Aquarius
Riding the Expo Line to USC 'just magical'
Last bastion of free parking? Loyola Marymount to charge students
Matt Kemp, Dodgers and Kings start big weekend the right way
LA Times writers revisit their '92 riots observations
Recent LAT stories on LA Observed:
LA Times writers revisit their '92 riots observations
Los Angeles more worldly since '92, LA Times 'more insular'
More recommended media coverage of the riots
Fiction does have a winner at LA Times Book Prizes
LA Times geography throws USC a curve

New at LA Observed
Follow us on Twitter

On the Media Page
Go to Media
On the Politics Page
Go to Politics

LA Biz Observed
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner

LA Observed on Twitter and Facebook