Fred Davis, who did the famous Demon Sheep spot for Carly Fiorina and TV ads for John McCain this year and the Barack Obama-Paris Hilton spot in 2008, "is perhaps the most sought-after ad man in politics," the Washington Post says in a feature accompanied by video. The "hi-def political provocateur...[and] a pioneering imagemaker in modern politics, Davis injects Hollywood glamour, and a dose of the bizarre, into the staid, paint-by-numbers formula of campaign advertisements." Photographer Jonathan Alcorn posts outtakes of a shoot with Fiorina at his blog and writes, "The following day I spent at his office in the Hollywood Hills while he worked answering hundreds of emails, took conference calls, all the while being most cordial and entertaining to his guests working on a profile story for The Washington Post. I can say it was a most enjoyable and memorable shoot." Davis is said to be in final negotiations to work with Christine O'Donnell in Delaware.
Davis on Demon Sheep in February: "My goal is to get things noticed.”
Photo: Jonathan Alcorn