PBS SoCal plans to hire, may open L.A. office

KOCE president and CEO Mel Rogers still can't quite believe that his little Orange County station that nearly went off the air a few years ago has suddenly become the public broadcasting powerhouse of Southern California. (Neither can many of us, Mel.) From Michael Schneider at Franklin Avenue, soon to join TV Guide as west coast bureau honcho:

KOCE, now rebranded "PBS SoCal," just moved into larger Costa Mesa facilities, but is also looking at ways to create a physical presence in Los Angeles.

"We do need boots on the ground," he said.

KOCE is also looking to expand its staff, which currently numbers only around 40.

"We're never going to be as large (as KCET is), but we’re going to have to be at least 70 to 80 people," he said.

Hiring, baby.

More by Kevin Roderick:
Standing up to Harvey Weinstein
The Media
LA Times gets a top editor with nothing but questions
LA Observed Notes: Harvey Weinstein stripped bare
LA Observed Notes: Photos of the homeless, photos that found homes
Recent Television stories on LA Observed:
'SoCal Connected' gets new KCET season and exec producer
Cecilia Alvear, 77, trail blazing NBC News producer
Robert Osborne, 84, host on Turner Classic Movies
Midweek notes: Xavier Becerra, Jeff Michael, P-45 and more
Tony Valdez retires from Fox 11 news, last of a generation
Gwen Ifill, Washington journalist, 61
Vin Scully tribute to air live across SoCal
KTLA will air Vin Scully's final six games


LA Observed on Twitter