NBC4 adds more news on weekends

nbc-door.jpgChannel 4 is expanding its weekend newscasts, beginning this Saturday. NBC4 is adding a 30-minute newscast at 5 p.m. on both Saturday and Sunday, and tacking on an extra 30 minutes at the end of the Sunday 11PM newscast. Robert Kovacik and Kathy Vara, who now co-anchor at 6 p.m. and 11 p.m. on weekends, will also do the new "NBC4 News at 5PM" show on weekends.

“The expansion of our newscasts give us a chance to tell more stories and cover events that happen on weekends,” says Todd Mokhtari, vice president of news for NBC4 Southern California, in a release from the station. “The added time slots give our viewers more options for getting breaking news, local information and weather all weekend long.”

NBC4 says it has hired more than a dozen new newsroom staff "in a strategic effort toward enhancing the station’s news programming."


More by Kevin Roderick:
Alan Jackson leaves DA's office for private practice
Tough night for the badge in LA
Trailer for 'The Wrecking Crew' (video)
Daily News loses Kerry Cavanaugh to KCRW
LA Times editor does A-1 story on his White House flakkery
Recent Television stories on LA Observed:
Walter Cronkite gets it wrong in predicting kitchen of the future (phew!)
NBC4 adds more news on weekends
Why weren't more people in SF watching the Super Bowl?
Here's why advertisers shelled out $3.8 million (per spot) for the Super Bowl*
Time Warner Cable defends huge Dodger deal

New at LA Observed
Follow us on Twitter

On the Media Page
Go to Media
On the Politics Page
Go to Politics

LA Biz Observed
Arts and culture

Sign up for daily email from LA Observed

Enter your email address:

Delivered by FeedBurner


Advertisement
LA Observed on Twitter and Facebook