Piolín is taking his act to SiriusXM

Eddie Sotelo, the popular Spanish-language radio host who goes by Piolín, will next do his thing on satellite radio. Three weeks after parting ways with Univision, Sotelo said that he will launch a new Spanish-language entertainment channel to be called Piolín Radio this fall on SiriusXM. The anchor of the service will be a live four-hour morning show that Sotelo will broadcast from Los Angeles, the LA Times says.

"I am honored SiriusXM believes in me," Sotelo, whose nickname means "Tweety Bird," said in a statement. "As I tell my listeners, 'We came to succeed.' I can't wait to fly free and for the first time be truly available coast to coast."

Piolín Radio will be part of SiriusXM's growing suite of Spanish-language channels aimed at attracting Latino subscribers. With more than 50 million Latinos in the U.S., major media companies have scurried in recent years to add Latino-themed channels to try to capitalize on advertisers' pursuit of the important demographic.

This isn't the first time that Sirius has enlisted a prominent name from terrestrial radio. In 2006, Sirius recruited the provocative [Howard] Stern, and thousands of his loyal fans, in a big boost for the then-fledgling satellite service.

Until three weeks ago, Sotelo hosted the nationally syndicated "Piolín por la Manana" radio program, which aired on Univision Radio's KSCA-FM (101.9) in Los Angeles and on about 50 stations across the country....But on July 22, Univision Communications and Sotelo abruptly terminated their more than 10-year association after the company received a complaint from a Univision employee, who alleged that Sotelo had sexually harassed him for several years.

Sotelo denied the allegations, saying he was the victim of a smear campaign.