In-N-Out opens to long lines in Texas

Something imported from California that Texans actually like? Guess all it took was a Double Double - and a fair amount of hype. Locals were camped out since Tuesday afternoon for the opening of the first two In-N-Out stores in the state,and when the doors finally opened this morning the scene was described as "madness." Carol Childress, a Texas resident for 52 years, described the scene to the OC Register's Nancy Luna:

My cardiologist would not happy to know that I am here, but I sure am. I was in the parking lot at 8:30 a.m. finishing a conference call and I could see the line forming and it just continued to grow. People I talked to said they were here all night. (Note: In-N-Out officials told the media they were going to open at 10:30 a.m., but would likely open earlier if lines formed.) I saw the line out the door moving, so I went in. My order -- a #3 combo to go without onions, substitute.


The crowds were very orderly, patient. There was an air of excitement, anticipation. Finally an In-N-Out in Texas. I saw lots of In-N-Out T-shirts -- ones that had been worn for long time. At least three distinct video crews who were filming. It seemed like every other person had a camera on their phone. Everyone was taking pictures or calling friends to say, "Guess where I am," or "It' s open. I am waiting for my order."

The Irvine-based chain plans a bunch of additional stores in the state. Childress even has some shaky video of the opening in Allen, Texas.

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Mark Lacter
Mark Lacter created the LA Biz Observed blog in 2006. He posted until the day before his death on Nov. 13, 2013.
Mark Lacter, business writer and editor was 59
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